Monday, March 26, 2012
Gambling for tens of thousands
Sometimes André Krieger addressed as "Commander" at the pizzeria or at the gym. This has less to do with the fact that he was once the federal government and six bodyguards and a half years, but is at a new job Warrior: The 32-year-old games produced videos, which he at YouTube presented. As "Commander warrior" he films himself while playing "Modern Warfare 3", "Battlefield 3" or "Batman - Arkham City" - "boy" spontaneous utterances like, "Yihaa!" and "Shit!" included. On YouTube the clips are so good that many gamers already know warriors in his voice. His video channel has subscribed more than 82,000 users.
Commander warrior is one of the most popular protagonists of an Internet video trends: playing in front of the camera. Under the slogan "Let's Play" videos, there are thousands of games to document each game experience: usually completely from the intro to the final credits, by passing to the texture error, reportage-like comments. So you can now even without a game pad, failure in the "New Super Mario Bros." final witness in the field plowing "Agricultural Simulator 2012" and the story of the 1999-insider "Outcast".
Likes to watch others playing only sound unsatisfactory. Ultimately, however, it is like football: A good game like a good comment from an observer point of view also. And often tens of thousands of spectators. The beginning of a centuries-long parts, "Let's-Play" video for "Minecraft" For example, in one and a half years clicked 2.8 million times - despite the opening words: "Ho, ho Popöchen".
Video Games as an eight-hour job
Some video makers improve thanks to the popularity of her recordings of the game on their own income. About the YouTube Partner Program can be successful click collectors can participate in the advertising revenue of the platform. André warrior has chosen this path and it is comparatively radical - since last summer, he lived solely on his videos. "I invest eight hours every day," he says. "My goal is to upload a gameplay clip every day, preferably more. And it is important to maintain the community."
Krieger thinks that the "Let's-play" video games to the market have changed, at least on a small scale. Thanks to the clips you can find out more detail about a game before buying. "A trailer shows but usually only the most beautiful scenes of a game," he says. "Let's-Plays betray the other hand, as the graph really looks and works like the handling." You could inspire the audience so for a game, but also disclose within minutes of its weaknesses.
This meaning of the clips is not lost on the game companies. "Well-made videos can definitely have an impact on what or how potential players think about the game or change the game experience," says Ubisoft, a game developer that indicates to SPIEGEL ONLINE, "to be tolerated in principle" such players videos. It was finally in his own interest when fans share their gaming experiences with one another.
"More or less free advertising"
On the tolerance of the company, many amateur commentators who post their videos, without having an explicit permission from the copyright holder. The fact is necessary, says lawyer Mark Ihmor of GGR lawyers , according to its assessment about the gameplay, the game's plot or the dialogue of a video game are protected by copyright. When a video is displayed without permission, that means still not automatically mean that the manufacturer be confronted. Attorney Ihmor assumes that most videos are tolerated by the company as "fan art". "The videos are more or less free publicity for the company," he says.
This impression is shared by many players. Felix B., 19 years old and operator of the "Let's-Play" channel "FelyyyTV" , is convinced that the games will be shown positively in most videos. Finally, we choose from for many hours of "Let's-Play" is not entitled to be bored yourself or the audience. "I always try to convey the story of the game and not make fun of it," says B., who has published more than 260 videos, including one example of the space-horror shooter "Dead Space 2".
The owners speak vaguely
On the question of what criteria to award licenses video, most game companies say vaguely. Electronic Arts announced that the company was "Let's-Play" videos "in principle once a positive" compared with, was given the extent a "minimum level of journalistic quality." When awarding licenses is crucial, "whether the contents are changed by us inappropriately." An example of what is called unreasonable, not the company.
Andre "Commander" Warrior indicated that it has the licenses that are necessary for his videos. And not only that: "The video-maker network, to which I belong is cooperating now with one of the major game manufacturers," he says. "This means that if I am interested in a game, I just ask, I get it for free There is only one requirement:.. That I feel I am making a YouTube video"